Story
Perplexity is testing the boundaries of the answer engine
A search product becomes a media question when it decides how sources are seen, credited, and replaced.
Topic dossier · Reviewed
Marketing
How technology companies earn attention, trust, and distribution.
Editorial scope
Marketing
How technology companies earn attention, trust, and distribution.
Essential coverage
Research
What startup homepages promise in the agent era
A language study of autonomy, speed, teammates, and the disappearance of implementation.
Profile
Aravind Srinivas and the answer-engine bet
Perplexity’s founder is testing whether synthesis can become the default interface to the web.